adidas enlists new ambassador, ‘Wednesday’ actress Jenna Ortega, and she stars in the campaign for adidas Sportswear, a new label from the brand.

The iconic apparel and footwear brand, for the Spring/Summer 2023 season, launches a collection that includes playful streetwear silhouettes, funky color palettes, and bold graphic prints. Keeping confidence in mind, each design has been designed, allowing us to explore self-expression. The adidas Sportswear Spring/Summer 2023 Collection offers statement pieces to everyday staples, and there is something for everyone in the collection that stays true to adidas’ signature style. Jenna Ortega’s individualism and versatility shines through in the shoot as well, and she shows off the AVRY sneaker, which is made with partly recycled materials as well as the Tiro Suit Collection. The actress has styled the co-ord with a shirt and tie. Posing alongside Jenna Ortega in the campaign are Women’s Super League forward Mary Fowler and renowned gamer Carolina Voltan.

“The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.” Jenna Ortega

adidas Sportswear is set to launch worldwide on February 9, and an exclusive pre-launch access will begin February 2. You can shop online directly from the adidas website, in stores, or via their app. The sports brand recently also launched the adidas x IVY PARK Drop 7 Collection.