AdVini has opened a pop-up boutique in Terminal 1 at Paris–Charles de Gaulle airport in collaboration with Groupe ADP, Lagardère Travel Retail and Extime Duty Free Paris (formerly SDA). Until May 2023, international travellers to Terminal 1 can visit France’s largest winegrowing regions in a unique and interactive shopping experience.

Reopening of Terminal 1 at Paris–Charles de Gaulle airport

Closed since March 30, 2020 due to the COVID crisis, Groupe ADP reopened Terminal 1 to passengers this past December. Extensive renovations to update the terminal included the unveiling of a brand-new passenger experience led by Extime, a new hospitality brand of Groupe ADP, and a new Travel Retail space that showcases the excellence of French ‘art de vivre’.

This attractive new space is the ‘setting’ for Once upon a Wine by AdVini, a joint endeavor between Groupe ADP, Lagardère Travel Retail and Extime Duty Free Paris (formerly SDA).

An interactive experience

Designed as a rich and user-friendly experience, Once upon a Wine by AdVini will open for six months until May 2023 in a modern and elegant decor inspired by traditional covered markets. The boutique offers a permanent selection of wines and a selection that changes from week to week.

Terminal 1 customers can shop independently or receive advice from a wine expert on site. Four activities at the boutique offer an interactive, entertaining and digital experience:

A wine expert is available to advise customers in their choice of wines;

  • A counter-style tasting area lets passengers try the wines on sale before making purchases;
  • A Once upon a Wine by AdVini app, developed for the boutique and available at the counter, provides the most time-pressed travelers with information on the vintages and estates on offer in just a few clicks;
  • Virtual reality headsets take shoppers on a visit of the vineyards and estates of Chablis, Côte de Beaune, Châteauneuf-du-Pape and Saint-Emilion.
  • The pop-up space is an opportunity for AdVini and Extime Duty Free Paris to offer visitors to Terminal 1 of Paris–Charles de Gaulle airport an engaging and enjoyable experience of French winegrowing terroirs and savoir-faire.

“AdVini has designed a very fitting concept, focused on the customer experience, in which shoppers can discover French wines while trying other local products, including truffle-based items. They can purchase what they’ve just tasted, and leave with a souvenir of French savoir-faire. We were delighted to work with AdVini on this concept, which showcases our country’s winegrowing and culinary traditions.” Victoire Gueugnier, Director, Merchant Beverage – Lagardère Travel Retail.

Travel retail and export: a key sector for AdVini

AdVini is a resolutely international company with operations in the most beautiful winemaking regions of France and South Africa. Exports represent over 50% of the company’s sales, and the wines and brands of its properties are present in 110 countries. Travel retail is therefore a preferred sector for AdVini, which has sales points at more than 145 airports worldwide.

“We are proud of our partnership with the Lagardère TR teams. It marks the re-launch of travel retail and the return of travelers from Asia and North America, two very important segments for AdVini’s development. This location provides added international visibility. Apart from designing a space that showcases our properties, wines and expertise, we wanted to offer visitors a truly interactive experience,” said Nicolas Tracz, AdVini’s Marketing Director.

The Once upon a Wine by AdVini pop-up boutique reflects the company’s commitment to showcasing its vineyards and teams to influential companies in the travel retail industry and their customers.