Amarula creates 400,000 unique bottles for “Name Them, Save Them” Elephant campaign

Amarula creates 400,000 unique bottles for “Name Them, Save Them” Elephant campaign

Amarula steps up on its African Elephant Conservation effort by releasing 400,000 bespoke bottles in their “Name Them, Save Them” campaign. The brand will donate $1.00 (USD) to WildlifeDirect for every digital elephant created.

In the world of wildlife conservation, a critical situation – in this case, the future of an entire species – dictates that bold and imaginative steps are not only necessary but vital. Such was the motivation behind Amarula Cream Liqueur launching its “Name Them, Save Them” campaign – an ambitious effort to give a name to every surviving African elephant in the wild.

The digitalize pachyderms created by Amarula’s on-line audience are brought to life by putting a named elephant and information regarding the animal on the labels of 400,000 individualised Amarula bottles – one bottle for each of the earth’s remaining African elephants. In keeping with Amarula’s innovative approach to marketing, new print technology, Mosaic, was used to customise each bottle. 400,000 unique labels were crafted, using an algorithm which randomly generates unique images, ensuring that each label is one hundred percent unique. Amarula is the first alcohol brand utilising this mosaic technology, launching it to the general trade around the world.

Amarula intends to maintain the popular digital African Savannah and its fascinating visuals into the foreseeable future and urges conservationists around the world to visit the site and encourage other animal-lovers to do so as well. Amarula will donate $1.00 (USD) to WildlifeDirect for every digital elephant created on the site.

Commenting on the popular “Name Them, Save Them” conservation effort, Dino D’Araujo, Amarula Global General Manager, noted the dire plight of the African elephant.

“The future of the African elephant is at a tipping point. Recent data shows that each day – around 96 African elephants are killed by poachers for their ivory. The species simply cannot sustain a slaughter on this scale and survive. This fuelled Amarula to intensify its efforts by joining forces with WildlifeDirect, working closely with respected conservationist Dr Paula Kahumbu to save our elephants,” he said.

The latest wildlife census puts the number of African elephants living in the wild at around 400,000, a staggering decline from just a decade ago.

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