Armani brings Charmani runway beauty looks to the counter

Armani brings Charmani runway beauty looks to the counter

The Giorgio Armani Charmani spring/summer 2017 makeup collection is designed to go in conjunction with the fashion collection which debuted back in September 2016 during Milan Fashion Week.

In keeping with the now annual Armani tradition the runway beauty looks are transformed into consumer products to match the season’s collections – the spring/summer collection was dubbed ‘Charmani’ and now we have the beauty looks to go with it.

To tie the Giorgio Armani Charmani spring/summer 2017 makeup collection in perfectly with the runway fashion counterpart, each item in the collection comes encased in a custom pouch created with the fabric of one of the looks from the runway. The material is iridescent, shimmering with a silvery and blue toned sheen and a drawstring.


See the collection below:

Giorgio Armani Runway Face & Eyes Palette SS 2017

Giorgio Armani Beauty is offering women the opportunity to make the beauty look from the Spring/Summer 2017 runway show their own. Three products make up the Armani Runway Spring/Summer 2017 collection: THE RUNWAY PALETTE, an EYE TINT liquid eye shadow and an ECSTASY LACQUER lip gloss.

The ARMANI RUNWAY PALETTE for face makeup comes in two sections. The first section reveals a bronzing face powder with a silky feel, for a beautifully fresh complexion with a healthy glow. The second section holds three shades of eye shadow: cobalt blue, deep black and pastel pink. The pink shade can also be used as a face highlighter to add radiance to the face and intensify the eyes.

The ARMANI RUNWAY PALETTE’s lid is adorned with the same fabric from the fashion collection.

Giorgio Armani Runway Eye Tint Eyeshadow

Fun and vibrant, EYE TINT liquid eyeshadow lights up the eyes in electric cobalt blue. This fluid eye shadow fuses to the skin to create a “no make-up” feel. Its extremely fine texture delivers endlessly buildable color. Applied with the eye shadows from the ARMANI RUNWAY PALETTE, eyes become even more hypnotic.

All of the products in the Armani Runway collection come in a pouch with a blue-toned, silvery and iridescent shimmer, crafted in one of the fabrics seen on the looks from the show.

Giorgio Armani Runway Ecstasy Lacquer Lip Gloss

The Ecstasy Lacquer Lip Gloss is high-shine, high pigment, can be layered for more intensity.

It can be layered for intensity, mixed to create different effects, applied as a full lip color or a stain, or added over a lipstick. Apply one layer over any Armani lipstick as a topcoat for more shine and reflection. Apply on lower lip and rub lips together for natural look. Repeat application several times to create a stain; wait a few seconds and apply at centre of lip for high shine.

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