The Loop Duty Free New Zealand is the duty-free site chosen by Pravda Vodka for the brand’s first ever travel retail activation.

The eye catching, illuminated, display introduces Pravda Vodka’s premium product range to the Australasian market.

The activation allows travellers to sample a taste of Pravda’s award-winning vodkas, including the original Pravda Vodka and the Pravda Espresso Vodka.

The range is currently only available at The Loop Duty Free New Zealand departures and arrivals stores at Auckland International Airport.

Tom Byrne, General Manager, The Loop Duty Free, New Zealand says; “The Pravda Vodka range is already proving to be a popular choice for our customers looking for a premium spirit. We are thrilled to have Pravda Vodka activating in our store as a travel retail first, allowing our customers to experience and taste the brand prior to purchase.”

Ross Burney, Managing Director, Rossco Brands, says; “The Loop Duty Free New Zealand has always been first to market with their approach and professionalism particularly at retail level. This made our decision very easy when looking at selecting a location to activate the Pravda brand for the first time at a travel retail site.”

The in-store activation will continue throughout April but passengers will be able to sample Pravda Vodka year-round at The Loop Duty Free New Zealand departures store tasting bar at Auckland International Airport.