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Gucci back in Bloom with launch of Gocce Di Fiori fragrance

Gucci back in Bloom with launch of Gocce Di Fiori fragrance

Gucci  has unveiled Bloom Gocce di Fiori, the new scent from the Gucci Bloom family that encapsulates the scenes and senses of Spring. Blended to convey the budding first days of the season, and the heightened rush of promise in everything new, Gocce di Fiori is a delicate Eau de Toilette rendition of the original Gucci Bloom fragrance.


Scent
Ethereal and soft like the raindrops that fall in Spring, Gucci Bloom Gocce di Fiori is a light, fresh version of the original scent. Delicately perfuming the skin, the fragrance is reflected in its Italian name ‘Gocce di Fiori’, meaning flower drops. Gocce di Fiori is blended by master perfumer Alberto Morillas, who also created the other Gucci Bloom scents from the idea of Gucci’s creative director Alessandro Michele. Instead of a classical fragrance pyramid construction of top, heart and base notes, Gucci Bloom Gocce di Fiori opens fully at once with a trio of highly-concentrated noble ingredients: Jasmine Bud extract, Natural Tuberose absolute and Rangoon Creeper—the flower that embodies the Gucci Bloom scent story’s concept and name, as it changes colour from white, gradually darkens to pink then finally to red when it blooms.

Packaging
The vintage powder pink hue from the original Gucci Bloom bottle is recast in transparent frosted glass, taking the same square-shaped form. A ribbed and framed Gucci label is appliquéd onto the front. The outer carton is covered inside and outside in Herbarium, a red-and-white toile de Jouy House print of leaves, cherry branches and flowers framed in black.

Campaign
Celebrating the vitality of Spring, an idea of escaping urbanity flows from Gucci Bloom Gocce di Fiori shown in images shot by Glen Luchford. Gucci Bloom’s dreamlike world emanates tranquillity and well-being. Hands hold the Gocce di Fiori bottle over a pond laden with open flowers in shades of pink.

GUCCI BLOOM FRAGRANCED RITUAL

Conveyed in the idea of escaping the confines of urbanity with a new beauty routine, presenting the Gucci Bloom fragranced ritual. The line of Gucci Bloom products when used together, reveals the scent’s sillage and imparting a sense of harmony and indulgence for the body. The rituals are completed with a new scent Gucci Bloom Gocce di Fiori, a soft Eau de Toilette rendition of the original Gucci Bloom fragrance.

Gucci Bloom Perfumed Soap
Enriched with Shea butter, the formula cleans the skin leaving it smoothed and fresh, creating a soft and creamy lather. The hands and body are left lightly perfumed with the delicate Bloom scent signature of Jasmine Bud, Tuberose and Rangoon Creeper notes. The powder pink colored soaps are available as a 150g squared bar, and as a perfumed trio soap set, each 100g.

Gucci Bloom Body Oil
A limited edition fragranced body oil nourishes the skin, leaving it smoothed. Dermatologically tested, the body oil formula is enriched with Almond oil to give a silky feel while leaving a delicate scent. The application ritual of the oil begins by spraying onto the hands, breathing in the uplifting notes of jasmine, conveying a feeling of serenity and then applying over the body.

Gucci Bloom Body Cream
Created to moisturize and condition the skin leaving it smooth and soft, the Gucci Bloom Body Cream is fragranced with the original Bloom eau de parfum scent. The dermatologically-tested formula is enriched with coconut oil and shea butter, nourishing the skin while leaving it delicately scented.

Gucci Bloom Hair Mist
A lightweight hair mist that envelops the hair in the Bloom signature fragrance, leaving in its path a delicate scent that awakens the senses of the wearer and those around it. Mist over the hair as part of the fragrance ritual.

Gucci Bloom Gocce di Fiori
For finishing the ritual, the new scent from the Gucci Bloom family encapsulates the scenes and senses of Spring, transporting the wearer to the first days of the season. Gocce di Fiori is a soft Eau de Toilette rendition of the original Gucci Bloom fragrance. Delicately perfuming the skin, the fragrance is reflected in its Italian name ‘Gocce di Fiori’, meaning flower drops. Gocce di Fiori is blended by master perfumer Alberto Morillas, who also created the other Gucci Bloom scents from the idea of Gucci’s creative director Alessandro Michele.

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