Baldessarini will launch a new men’s fragrance from September 2015 called Baldessarini Ultimate.
Baldessarini Ultimate is aiming at a younger demographic with this new fragrance launch and have hired a new, fresh(er) faced model to appeal to the 35-55 age bracket of consumers. The accent is put on classical virility with the tag line: “Separates the men from the boys.”
The advert reveals a man’s face considerably younger than that of previous icon Charles Schumann (born in 1941), but is far from being polished and wrinkle-free. In fact, the campaign promotes the image of a man’s face burrowed by effort and intensity of purpose.
The fragrance was composed by perfumer Geza Schön who is well-known for his experimental inclinations and services to creative perfumery. It is said to offer a spicy metallic freshness sensation. The list of notes shows that the eau de toilette centres on a floral heart.
Top: Peruvian pepper, mandarin orange and bergamot
Heart: Freesia, magnolia and jasmine
Base: Labdanum, frankincense, amber and patchouli
Baldessarini Ultimate is presented in a large flacon made of heavy glass, as 50 and 90 ml Eau de Toilette, in a leather box with silver details. The collection includes a 90ml after-shave lotion, 200ml shower gel and 75ml stick deodorant.
Key travel retail markets at launch are Germany, Russia and the Middle East. Available from September.
Via: MimiFrouFrou / Maurer & Wirtz
