Barton & Guestier unveils its 2018 Côtes de Provence Rosé in a unique tailor-made bottle with an original glass closure.
After the introduction – last year – of its new signature with the red B&G letters, highlighting the knowledge and authenticity that have built Barton & Guestier’s reputation during almost 300 years, the company goes further with its 2018 Côtes de Provence now coming in a prestigious tailor-made bottle, with the B&G letters engraved on the neck.
Like the famous pink gemstone “Tourmaline”, this unique flask carries the house’s jewel from Côtes de Provence. The new bottle comes with a pink Vinolok® glass closure, to show off the elegance and highlight the pale pink colour of this wine.
Barton & Guestier Côtes de Provence is made from Grenache, Cinsault and Syrah in the vinification cellars in Vidauban, close to Saint Tropez. Laurent Prada, B&G’s winemaker, is extremely proud of this new cuvée: ”With its seductive and delicate nose with ripe red berry and white flower hints, our Côtes de Provence is an explosion of fruits on the palate with a nice refreshing finish. It is a true jewel, a diamond that will be everybody’s best friend in the spring and summer season!”
To accompany the new bottle launch – advertising with the slogan “LOVE LETTERS FROM PROVENCE”, as well as promotions and activations on social media will be released.
The 2018 Barton & Guestier Côtes de Provence is available now with an RCSP: 15€ / 19$.
Trust and passion are the pillars of the success of Barton & Guestier, a safe choice for consumers. “Consumers have always been at the center of our strategy”, says Philippe Marion, B&G Sales & Marketing Director. “After the launch of our consumer loyalty program “MyB&G” and ambitious consumer experience programs implemented in German airports last year, we are also further increasing interactions with our consumers via social media. A win a “Wine Lovers trip to France” promotion where consumers can win a trip to Chateau Magnol, our headquarters, guesthouse and Food & Wine Academy, will be the highlight of the year.
By founding in 1725 what became one of the first international wine companies in Bordeaux, Thomas Barton and Daniel Guestier had a vision: they established a reputation for French wines around the world. They were the first to offer all the great French wines under one name. Their model still applies today, their pioneering spirit, the winemaking expertise, as well as the passion to offer the best wines from France still drives the B&G team every day!
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