Bella and Gigi’s sister Alana Hadid launches travel-inspired Sunglasses brand

Bella and Gigi’s sister Alana Hadid launches travel-inspired Sunglasses brand

Hadid Eyewear, created by Alana & Mohamed Hadid, has announced its launch. The sunglasses collection marries comfort and style in sleek, contemporary fashion. The line will be priced from $149-$169, with travel-inspired style names such as Passport Control and Frequent Flyer…

Where the importance of comfort and style strives, so does the value of quality, and that’s exactly what Hadid Eyewear embodies. The mission? To create, inspire and expand a love for beautiful eyewear. Never without the mystery and allure of the perfect pair of shades, Hadid Eyewear reimagined this staple accessory into an eyewear line that captures the essence of everyday lives. Crafted from the highest quality materials, each frame marries comfort and style in sleek, contemporary fashion.


There is no stopping the Hadid family! As Gigi, Bella and Anwar Hadid all continue to dominate the modelling world, their father Mohamed and half-sister Alana Hadid have joined forces to launch their own eyewear line. Aptly named Hadid Eyewear, the collection features six styles of sunglasses priced between $149-$169 (GB£117-£133) – see the look book images below.

The range will expand in March to include an optical style with clip-on sunglasses, and the father-daughter duo have pledged to donate five per cent of all net sales to the Vision of Children Foundation.

Speaking to WWD about her new venture, Alana explained: “We both really love sunglasses – if you look at my father’s Instagram, he is wearing sunglasses in every photo. We both probably own 100-plus pairs. We are [pleased] to do something accessible to everyone. We wanted to keep [prices] at a point where if someone really loves them, they can buy them in all the colourways.”

It is an exciting venture for the 31-year-old, who currently works as a personal shopper and stylist. Alana maintains a much lower profile than her younger siblings, who are all signed to IMG Models, and said of the collection: “It’s nice to have my own special voice.”

It is proving to be a great year for the Hadid family, with Bella and Gigi (pictured above) starring in a number of spring-summer campaigns, including a joint appearance in the Fendi and Moschino shoots (see story). Meanwhile their younger brother Anwar, 17, is also proving to be one to watch after being named as the face of Hugo Boss Menswear and also landing a starring role in the Zadig & Voltaire 20th anniversary campaign alongside Bella, who was named as the muse for the collection.

Gigi will also continue her own foray into fashion design with the launch of her second collection with Tommy Hilfiger due soon.

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