Heinemann has opened its Duty Free & Travel Value Shop in the newly launched Terminal 2 at Berlin Brandenburg Airport “Willy Brandt” (BER).
The shop of the Hamburg-based Travel Retailer is 768 square metres in size and perfectly located in the plaza behind the security checks: The path of all departing passengers leads right through it, and arriving travellers also pass through it automatically before leaving the security area.
Gebr. Heinemann designed the whole approx. 1,400-square-metre space of the plaza together with the airport. The concept is open, with all areas merging directly into one another. In addition to Heinemann’s Duty Free & Travel Value Shop, there are three gastronomic concepts and another shop.
A feeling like being in the middle of the city
In the Duty Free Shop, passengers can access Heinemann’s full range of products. Another highlight are regional products and brands – such as Berliner Luft and Berliner Brandstifter in the spirits category and Knalle popcorn, Felicitas chocolate and Ohde marzipan in the confectionery category.
The strong regional focus is also reflected in the design of the shop: the back walls are completely sprayed with graffiti. Gebr. Heinemann engaged graffiti artists from Berlin especially for this.
The graffiti motifs pick up on the category of goods on the furniture right in front. For example, a martini glass is emblazoned above the liquor, tobacco and confectionery section, a lady in sunglasses can be seen above the accessories area, and colourful motifs – such as a bear and a plane dropping smarties – adorn the children´s corner.
Another design element are two garden swings near the tasting bar, which invite you to linger. In the new shop, Heinemann also serves a sustainability aspect: much of the furniture was already in use at other locations.
“The design of our shop is like our capital itself: colourful, unconventional and varied. Anyone who has passed through the security check thus feels like being back in Berlin,” says Steffen Jopp, Managing Director Heinemann Duty Free at BER. “Our sales expectation for the new Terminal 2 shop is around ten per cent of our total sales in Berlin this year. However, we now have to wait and see how the booking situation develops against the backdrop of the war.”
New Terminal 2 shop joins seven shops in Terminal 1
Gebr. Heinemann now operates a total of eight shops at BER. When the airport started business on 31 October 2020, the company opened the doors of two large Duty Free & Travel Value shops, two gate shops, two fashion shops and a crew shop in Terminal 1. The new Terminal 2 is designed for six million passengers.
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