Bombay Sapphire gin has created a glasshouse experience with floating droplets for travellers at airports in Amsterdam and Auckland.
The replicas of the original glasshouse, which sits in Bombay Sapphire’s Laverstoke Mill headquarters in the UK, have been installed in Schiphol and Auckland airports as part of a campaign that runs through March and April. Visitors are met with the sounds of birds and running water to take them to the English countryside. Guests can also interact by catching floating vapour droplets that are scented with the flavours found in Bombay Sapphire: citrus, floral and spice.
The activation is in partnership with duty-free retailers Heinemann and Aelia, and when consumers exit the glasshouse in Schipol, they can enter the newly-refurbished Heinemann store, where a large digital screen shows an animation promoting Bombay Sapphire.
Mike Birch, managing director for Bacardi Global Travel Retail, said: “Our stunning Bombay Sapphire scented vapour bubbles are disrupting the passenger journey and actively engaging them in a fun way with the botanical flavours.”
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