BOSS has revealed its 2024 holiday campaign, showcasing an elevated collection brought to life with global talents: iconic Brazilian supermodel Gisele Bündchen, legendary British footballer and style icon David Beckham, groundbreaking Nigerian Afrobeats artist Burna Boy and acclaimed South Korean actor Lee Jong-suk. The festive assortment features everything from sophisticated eveningwear to seasonal gift ideas.
In the new images and videos, each talent is pictured against radiant neon lights, decked out in the latest BOSS holiday looks, flawlessly embodying the #BeYourOwnBOSS campaign platform with effortless style and confidence. The overarching visual concept derives from the empowering idea that every BOSS carries within them a powerful light—making the holiday season the perfect time to share it with the world.
The BOSS 2024 holiday campaign will be supported by a 360° marketing approach that will be amplified across social media, retail window displays, and in-store installations in key cities around the globe.
BOSS will further enhance the holiday retail experience through a series of pop-up stores and engagement strategies. These will feature a variety of licensed products and unique in-store initiatives such as personalized gifts, ribbon machines, and coffee or hot chocolate carts to create a warm and inviting atmosphere. Customers can also enjoy complimentary wrapping services and special gifts with purchases, establishing BOSS as the ultimate holiday shopping destination.
“Radiant. Confident. Effortless. This is holiday style by BOSS.”
The new Holiday 2024 collection will be available from November 6, 2024, at BOSS stores worldwide, at boss.com, and through wholesale partners.
