Bric’s, the Italian leader in luxury luggage, has chosen Lake Como, its place of origin and a constant source of inspiration, as the backdrop for its new Big Travel Season campaign.
The elegant and timeless atmosphere of the lake’s shores provides the perfect setting to express Bric’s vision of travel: an invitation to slow down, enjoy the moment, and turn every journey into a meaningful experience, one that stays with you even in everyday life.
Through evocative images and videos, the campaign captures a contemporary Dolce Vita, made of simple gestures, fleeting moments, and memories that, once back home, remain imprinted in Bric’s accessories.
Starring in the shooting are some of the brand’s most iconic collections, which best represent Bric’s attention to detail, timeless style, and the quality that has always defined its identity. From the refined elegance of the Bellagio trolleys to the versatility of the Firenze duffles and accessories, the functionality of the X-Collection, and the authentic charm of Tuscan leather in the Life Pelle line, each collection tells a unique story of how to experience travel.
Bellagio collection
Born over ten years ago, Bellagio represents the evolution of refined elegance. It is the collection that best embodies the union of functionality, craftsmanship, and sophistication. Bellagio trolleys are among the brand’s most iconic and recognizable products, thanks to their genuine leather details on the front bands and reinforced corners, timeless and distinctive elements.
Available in five sizes and five colors, along with two trunk models, Bellagio trolleys preserve their original aesthetic while continuously integrating new technologies and features.
A standout piece within the collection is the Legacy Bag, a compact clutch inspired by the trolley itself. It retains the same sophisticated spirit, blending classic design with contemporary functionality.
Firenze collection
Designed and made in Italy, this line is crafted from GRS-certified PVC, a water-resistant and easy to clean material. Its embossed appearance evokes the look of leather and is enhanced by vegetable-tanned Tuscan leather trim.
The cream, black, and eucalyptus colors pair beautifully with the Bellagio line.
X-Collection
This collection is the ideal companion for those who love to travel freely, combining functionality, lightness, and essential style. Iconic and instantly recognizable, the line includes bags, backpacks, duffels, and trolleys with a timeless design, made from recycled materials and finished with leather details. The water-resistant, washable, and recycled nylon ensures durability while reflecting a genuine commitment to sustainability.
Life Pelle Collection
This line is also designed and made in Italy, using the finest Tuscan leathers tanned with natural, plant-based products.
With daily use, the leather softens and develops a unique patina with a vintage charm, a hallmark of premium leather goods.
With this shooting, Bric’s celebrates not only the beauty of Lake Como, a symbolic location close to its headquarters in Olgiate Comasco, but also its own vision: a journey that becomes a story, woven with elegance, emotion, and memories to treasure.
