A new pop-up at Zurich Airport gives international travellers first access to the Bugatti Forte dei Marmi Capsule Collection, ahead of its global launch in 2027.
But this is about more than being early. For the first time, travellers can experience the Bugatti universe in one place: clothing, shoes, bags, caps and accessories.
A concise expression of Italian style, presented at one of Europe’s most international meeting points. The response was immediate: selected pieces sold out on the very first day and had to be restocked.
It brings product, people and direct feedback together – and turns a journey through Zurich into a first encounter with the next chapter of Bugatti.
Operated together with travel retail partner beRetail GmbH. Served with a touch of Forte dei Marmi.
Zurich Airport, Airside Center, Level 1
Next to Sprüngli Café
Open until mid-August
Arrive in Zurich. Leave with a little more Italia.
