Bella Hadid fronts Bulgari’s new Goldea The Roman Night Absolute fragrance.

Bulgari has just launched its newest scent. Goldea The Roman Night Absolute joins the brand’s iconic Goldea family, which also includes the 2015 Goldea fragrance, Rose Goldea which was released in 2016 and Goldea The Roman Night from 2017.

Possessing the powerful presence of Roman glamour, the new fragrance is bold and bracing with an intense blend of rich ingredients including black plum, orange petal blossom, jasmine, vanilla, black musk, crystal moss and patchouli.

The scent was crafted by the brand’s Master Perfumer, Alberto Morillas. Speaking of his latest work, Morillas explained: “I designed an absolute infused with sensuality, a perfume with boundless possibilities, surprising you with its unexpected twists, instantly hypnotising you before pervading your every sense with an extreme, ultra-sensual tension that you can no longer bear to be without.”

To front the new scent, Bvlgari tapped its muse Bella Hadid to star in a captivating campaign (she was also the face of the scent’s predecessor — Goldea The Roman Night — last year). Perfectly showcasing how the scent was crafted for a powerful and independent woman, Hadid is captured controlling her own destiny as she follows where the Goldea The Roman Night Absolute scent takes her.