A new Bulgari mono-brand boutique complements the exclusive shopping experience for passengers in Terminal C at Moscow’s Sheremetyevo Airport.
With the approximately 110-square-metre boutique, Imperial Duty Free – a joint venture between the airport operator, Gebr. Heinemann and Greenway – is adding another component to its portfolio of luxury boutiques within the airport’s marketplace.
“Bulgari is one of the world’s best-known and most sought-after luxury jewellery brands. We are delighted to open the mono-brand boutique with our valued partner Imperial Duty Free. This underscores our common goal of offering customers at Moscow’s Sheremetyevo Airport an outstanding range of first-class luxury brands,” says Oleg Zhytomyrsky, Director Sales Eastern Europe and Central Asia at Gebr. Heinemann.
Italian glamour with jewellery, watches, leather goods, and VIP lounge
The new Bulgari boutique exudes Italian glamour in Terminal C, showcasing an assortment of fine jewellery, watches, and leather accessories.
Jonathan Brinbaum, Managing Director Travel Retail Europe at Bulgari, states: “We are delighted to celebrate the opening of our most recent Bulgari airport flagship, a unique luxury boutique bringing a distinctive Roman flair to Moscow’s Sheremetyevo Airport. Developed in partnership with Imperial Duty Free and our longstanding Travel Retail partner Gebr. Heinemann, the new flagship bears testimony of Bulgari’s and our partners’ resilience through these historically challenging times for Travel Retail, and signals a continued investment in the success of this venture. Built to surprise and delight the passengers of Moscow’s Sheremetyevo Airport, the boutique look and feel are reminiscent of a luxurious Roman home, gracefully welcoming our clients to discover Bulgari’s jewelry, watches and accessories collections. In addition, the VIP lounge offers a unique experience and the right atmosphere to appreciate the artistry and craftsmanship of Bulgari High Jewelry and unique watchmaking pieces. With this incredible space, powered by the dedication and savoir-faire of the local team, we are truly confident in the success of this project, reassuring our belief – imprinted in the eight-point Condotti star that welcomes our clients to the store – that all roads lead to Rome.”
An open façade and striking marble design elements, as well as a large glass chandelier, distinguish the boutique’s impressive style. Moreover, it has an exclusive retreat with its special VIP lounge where customers can view and try on extravagant and exclusive creations at their leisure in an intimate atmosphere.
Moscow’s Sheremetyevo Airport is a major hub for passengers from Asia, the Middle East, and Europe and is the largest airport in Russia. The Bulgari brand is especially popular here amongst sophisticated clientele from Russia and Asia who particularly appreciates luxury. The new mono-brand boutique will boost sales significantly in the coming years – especially when passengers from Asia will return to Moscow.
FAWJ strategy: Focus on top luxury brands
Jan Richter, Director Purchasing Fashion, Accessories & Watches, Jewellery (FAWJ) at Gebr. Heinemann, knows: “As part of our strategy for the FAWJ category, we are reinforcing our cooperation with the leading global luxury brands. Bulgari is one of our key strategic partners in this regard, and the opening of the new mono-brand boutique at Moscow’s Sheremetyevo Airport is now another milestone after the very successful first Bulgari mono-brand boutique in Istanbul.”
Further luxury boutiques to open in 2022
Imperial Duty Free is also working with other brand partners to further expand the luxury segment at the Moscow airport. With Terminal C finally reopening this summer after 15 months of coronavirus shutdown, the remaining luxury mono-brand boutiques are now being completed. Next year, Alexander McQueen, Saint Laurent, Bottega Veneta, Gucci, and Hermès will then make the luxury shopping experience at Moscow Sheremetyevo’s Terminal C perfect.
“The long-standing success of our joint venture is based on the excellent synergy between our local know-how and Gebr. Heinemann’s expertise in global Travel Retail and the luxury segment. We are convinced that we are creating a luxury marketplace here that is unique in Russian Travel Retail and expect very positive development of all mono-brand boutiques,” says Denis Gusev, Deputy Director General for Commercial Affairs at Imperial Duty Free.
Copyright Duty Free Hunter 2021