Bvlgari presents Eau Parfumée Thé Impérial within its new designed Salone Olfattivo at Zurich Airport in partnership with Avolta, from April 30 to June 30.
Eau Parfumée Thé Impérial continues Bvlgari’s exploration of the multifaceted scents of tea. First created in 2017 by Master Perfumer Jacques Cavallier as a treat for guests of Bvlgari Hotels & Resorts, the fragrance was conceived to translate the refinement and balance of these exceptional havens into an olfactory expression. Loved by travellers from all over the world, nine years later this signature scent takes on a new life beyond the hotel universe, joining the Eau Parfumée collection as a union of Chinese elegant tea culture and Italian citrus – an encounter between East and West.
The new fragrance elevates the contemporary beauty of natural Black Tea through the vibrant freshness of Italian citrus fruits. With 92% natural origin ingredients and a new Black Tea extract, the fragrance expresses Bvlgari’s modern vision of perfumery.
To extend the olfactory experience beyond the fragrance, the Eau Parfumée Bath & Body collection translates the atmosphere of Bvlgari Hotels & Resorts into daily rituals. The pleasantly scented Body Shower Gel and lightweight Body Lotion invite one to recreate the refined calm of Bvlgari hospitality at home.
THE DESIGN: A ROMAN HIGH JEWELRY MAISON INSPIRED HAVEN
The “Salone Olfattivo” embodies Bvlgari’s Italian art of living and unwavering dedication to excellence, reflecting the philosophy of the Roman High Jewelry Maison. Here scents are curated like precious jewels, and every detail reveals the passion for beauty, exceptional craftmanship and the spirit of luxury hospitality. Drawing inspiration from the inviting interiors and warm embrace of the Bvlgari Hotel Roma, the Salone Olfattivo is thoughtfully conceived as a unique place for serene pause, refined indulgence, and the joyous discovery of the artistry woven into every Bvlgari olfactive creation. A palette of warm and earthy tones, iconic to the Bvlgari aesthetic, creates an atmosphere of tactile richness and profound comfort. Here, each perfume is thoughtfully displayed alongside golden accents, celebrating the inseparable and harmonious bond that exists between our distinguished worlds of jewellery and perfumery.
BESPOKE FRAGRANCE JOURNEY
Bvlgari Fragrances invites all travellers passing through Zurich Airport to discover this unparalleled fusion of luxury, artistry, and olfactory excellence. To add a personal touch, an artist will be on-site two days a week, offering complimentary personalization of chosen fragrances through bespoke painting, creating a truly unique memento for each client.
