The American actor fronts the New York brand’s new fragrance campaign inspired by mavericks and rebels.

“A new fragrance inspired by mavericks, rebels and all-American dreamers.”

The Campaign
Photographed by Steven Meisel, the men’s fragrance campaign stars actor and artist James Franco. Leaning against a vintage Plymouth Valiant with the New York City skyline in the background, James captures the tension between past and present while exuding a timeless sense of cool.

The Bottle
The smoky, midnight blue bottle references many of Coach’s iconic codes – a gunmetal spray cap shaped like a turnlock, a distinctive hangtag charm, and a horse and carriage logo engraved into the glass.

The Notes
TOP: Green Nashi, Bergamot, Kumquat
HEART: Cardamom, Coriander, Geranium
BASE: Vetiver, Suede, Ambergris

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