James Franco fronts new Coach For Men fragrance

James Franco fronts new Coach For Men fragrance

The American actor fronts the New York brand’s new fragrance campaign inspired by mavericks and rebels.

“A new fragrance inspired by mavericks, rebels and all-American dreamers.”

The Campaign
Photographed by Steven Meisel, the men’s fragrance campaign stars actor and artist James Franco. Leaning against a vintage Plymouth Valiant with the New York City skyline in the background, James captures the tension between past and present while exuding a timeless sense of cool.

The Bottle
The smoky, midnight blue bottle references many of Coach’s iconic codes – a gunmetal spray cap shaped like a turnlock, a distinctive hangtag charm, and a horse and carriage logo engraved into the glass.

The Notes
TOP: Green Nashi, Bergamot, Kumquat
HEART: Cardamom, Coriander, Geranium
BASE: Vetiver, Suede, Ambergris

Find out more at

Start the conversation

This site uses Akismet to reduce spam. Learn how your comment data is processed.