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Compact. Cute. Collectible – Marc Jacobs Daisy opens in pocket-sized ‘Petals’

Compact. Cute. Collectible – Marc Jacobs Daisy opens in pocket-sized ‘Petals’

The iconic Daisy fragrances in stylish pocket-sized packages, called Petals. Opening in duty-free stores this month.

Daisy petals are a sleek and modern reinvention of the five iconic Daisy bottles: Daisy, Daisy eau so Fresh, Daisy Dream, Daisy Love, and Daisy Love eau so Sweet – designed in a miniature package format.

The bottles feature a weighted glass base filled with a colourful, vibrant juice and a glossy white cap, stylishly curved to fit in the palm of a hand. For an elevated touch, the Daisy Petal bottles all feature the iconic daisy chain pattern in contrast with an elegant gold foil trim.

Each Daisy Petal is presented in a playful outer carton that compliments the colour of the different Daisy juices.

The fragrances

The Daisy Petals each house one of the beloved signature Daisy scents in a new pocket-size bottle.

Daisy Petals Marc Jacobs: a timeless floral bouquet, the top of the fragrance is infused with succulent wild berries, and soft white violets. At the heart, velvety jasmine wraps with a drydown of sensual sandalwood for a lingering finish.

Top: wild berries, white violet
Heart: jasmine infusion
Base: sandalwood

Daisy eau so Fresh Petals Marc Jacobs: sparkling and playful, the fresh floral scent excites the senses with enticing top notes of raspberry and grapefruit. A sensuous heart of wild rose deepens into a sophisticated finish of musks, warm plum, and cedarwood.

Top: ruby red grapefruit, raspberries, green leaves, pear
Heart: violet, wild rose, apple blossom, lychee, jasmine petals
Base: musks, plum, cedarwood

Daisy Dream Petals Marc Jacobs: light and airy, Daisy Dream is both floral and fruity. The fragrance captivates with delectable top notes of blackberry, fresh grapefruit and succulent pear. The heart imparts rich, feminine jasmine, notes of lychee and blue wisteria. White woods, musks, and coconut water blend together for a dreamy drydown.

Top: blackberry, grapefruit, pear
Heart: jasmine, lychee, blue wisteria
Base: white woods, musks, coconut water

Daisy Love Petals Marc Jacobs: undeniably feminine with a youthful yet sophisticated composition, daisy love opens with a bright pop of crystallized cloudberries that exude a multi-faceted sweetness. At the heart, the solar yet creamy floralcy of petals from the daisy tree mingle with the warmth of cashmere musks and driftwood for a memorable gourmand drydown.

Top: crystalized cloudberries
Heart: daisy tree petals
Base: cashmere musk’s, driftwood

Daisy Love eau so Sweet Petals Marc Jacobs: a modern sheer floral with a gourmand twist, daisy love eau so sweet opens with sparkling white raspberry that blends with crisp bergamot and crystallized cloudberries. A floral heart reveals itself through daisy tree petals and jasmine milk. Sugar musk and white iris woods deepen the base while maintaining a sweet and fresh finish.

Top: white raspberry, bergamot, crystallized cloudberries
Heart: daisy tree petals, jasmine milk
Base: sugar musk, white iris woods

Fragrance house: firmenich
Perfumer: alberto morillas

The advertising

Shot by renowned photographer Alasdair Mclellan, the Daisy Petals print advertising features the collection being held over a verdant field of blossoming daisies. The campaign was inspired by the bottle design that fits effortlessly into one’s hands.

The lineup

Daisy Petals 20ml e 0.67 fl oz [price]
Daisy eau so Fresh Petals 20ml e 0.67 fl oz [price]
Daisy Dream Petals 20ml e 0.67 fl oz [price]
Daisy Love Petals 20ml e 0.67 fl oz [price]
Daisy eau so Sweet Petals 20ml e 0.67 fl oz [price]

Daisy Petals Marc Jacobs will be available globally from April 2020 – in airport duty-free stores around the world.

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