Burberry has announced the launch of Mr. Burberry, a new fragrance for men inspired by its British-made Heritage Trench Coat. See images and film below…
Created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, Mr. Burberry captures the essence of London – a city of great contrasts and contradictions – traditional yet irreverent, elegant without being pristine.
A sensual herbal woody eau de toilette, the fragrance fuses classic scents of British perfumery with unexpected ingredients. Contemporary and sophisticated, the fragrance opens with notes of crisp grapefruit, cut with a base of earthy vetiver and smokey guaiac wood.
The bottle is inspired by the black Heritage Trench Coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck.
The company nabbed Oscar- and Turner Prize–winning Steve McQueen to direct a romantic, slightly racy short film as part of the ad campaign. The video stars musician Josh Whitehouse as Mr. Burberry and Amber Anderson, the British-born model-actress who appeared in one of the brand’s recent beauty campaigns.
Customers are able to physically personalise their bottle with up to three initials through a monogramming service available online and selected stores. A grooming line which includes an aftershave splash, a face moisturiser and a beard oil has been created as part of the launch.
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