Burberry introduces Her, a new fragrance for women that captures the bold attitude and adventurous spirit of a Londoner.
The campaign stars British actress and model Cara Delevingne, who embodies the energetic spirit of a Londoner. Photographed by Juergen Teller, Cara is captured in a series of candid images around her home town of London. Cara recorded her own rendition of ‘Maybe it’s because I’m a Londoner’, a song dedicated to the city she loves, as the campaign’s accompanying soundtrack.
Her Eau de Parfum is a vibrant, fruity and floral fragrance created by master perfumer Francis Kurkdjian. It opens with a burst of red and dark berries, featuring floral notes of jasmine and violet at the heart, with a base of dry amber and musk.
Top notes: Red and dark berries – blackcurrant, blueberry and raspberry
Heart notes: Jasmine and violet
Base notes: Dry amber and musk
“Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactive story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognise when someone is wearing it. It’s a signature scent.” Francis Kurkdjian.
Burberry Her is currently the premium advertising partner on Duty Free Hunter – see more on www.dutyfreehunter.com
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