Burberry continues to make waves with its summer 2024 collection, introducing a new campaign that seamlessly blends swimwear with apparel styles. Photographed by Harley Weir in Ibiza, the campaign captures the essence of sun-soaked luxury.

A diverse cast models bikini styles, sleek sunglasses, and one-pieces, all featuring Burberry’s signature checkered print, brought to life under the creative direction of Daniel Lee.

Small shield earrings inspired by the brand’s Equestrian Knight highlight the collection, adding a touch of British heritage. A beach towel adorned with swan artwork and a chic knit shirt perfect for a stylish cover-up are included, showcasing the versatility of Burberry’s summer offerings.


The campaign depicts the Burberry woman in moments of pure relaxation, from lounging in hammocks to dips in crystal blue waters. This latest campaign follows a summer collection released earlier this year in Jamaica, continuing a theme of idyllic locations.