Burberry continues to make waves with its summer 2024 collection, introducing a new campaign that seamlessly blends swimwear with apparel styles. Photographed by Harley Weir in Ibiza, the campaign captures the essence of sun-soaked luxury.

A diverse cast models bikini styles, sleek sunglasses, and one-pieces, all featuring Burberry’s signature checkered print, brought to life under the creative direction of Daniel Lee.

Small shield earrings inspired by the brand’s Equestrian Knight highlight the collection, adding a touch of British heritage. A beach towel adorned with swan artwork and a chic knit shirt perfect for a stylish cover-up are included, showcasing the versatility of Burberry’s summer offerings.

#

The campaign depicts the Burberry woman in moments of pure relaxation, from lounging in hammocks to dips in crystal blue waters. This latest campaign follows a summer collection released earlier this year in Jamaica, continuing a theme of idyllic locations.