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Burberry’s new attitude on show as SS20 collection is released

Burberry’s new attitude on show as SS20 collection is released

Gigi and Bella Hadid are back together again, captured alongside Kendall Jenner for the Burberry’s SS20 campaign.

Lensed by Inez and Vinoodh, the campaign is intended to mark a new beginning for the house, with Riccardo Tisci, Burberry’s chief creative officer explaining, “I have been working for a few seasons to define a new identity and visual language for this house. I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me.”

Capturing “the sophistication and attitude at the heart of the house today”, the campaign also features a legion of Burberry faces, with models, Benji Arvay, He Cong, Freja Beha Erichsen, Nozomu Ito, Reece Nelson, Tosin Olajire, and Dazed 100-ers Rianne van Rompaey and Mona Tougaard all starring.

With the house’s classic trench coats, silk shirts detailed with a unique monkey print, rugby shirts, and a series of bonnets, which were debuted for the house last season, all on display, the campaign comes ahead of Burberry’s AW20 showcase, which will take place in London later this month.

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Introducing Evolution – our #BurberrySpringSummer20 runway campaign starring #KendallJenner and #GigiHadid. Shot by #InezAndVinoodh it shines a spotlight on the new #Burberry attitude, defined by Riccardo Tisci. . “I have been working for a few seasons to define a new identity and visual language for this house. This campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me. Together they capture the sophistication and attitude at the heart of the house today. Inez and Vinoodh are part of my family, they understand portraiture and capturing the beauty in simplicity like nobody else and this is what I wanted for this important campaign. They have brought our new world to life, letting the spirit of the cast shine and allowing the collection to be the real star." #RiccardoTisci, Burberry Chief Creative Officer . #BurberryGeneration

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