Carolina Herrera is marking the start of summer with two vibrant and engaging pop-ups that invite travellers at Istanbul Airport to explore its bestselling fragrances. Open until the end of June, both activations have a strong focus on retailtainment and offer consumers a multisensory olfactory experience.

The first animation space shines a spotlight on the latest fragrances in Carolina Herrera’s Good Girl and Bad Boy ranges – Good Girl Blush Elixir and Bad Boy Cobalt Elixir. An intense, incandescent blend of rose, vanilla and smoky patchouli, Good Girl Blush Elixir is a seductive eau de parfum that is both a chypre (woody and mysterious) and a floral ambery adventure. Bad Boy Cobalt Elixir is an aromatic, more intense interpretation of the original Bad Boy Cobalt fragrance, featuring a fiery blend of sage, black truffle and resinous wood.

A giant Good Girl Blush Elixir stiletto fragrance adorns the pop-up where consumers can discover the new feminine and masculine scents via a multisensory fragrance discovery experience, including perfumed flower ribbons and a candy tasting of key fragrance notes. Further consumer engagement is encouraged via a Good Girl Plinko game where travelers insert a coin with their favorite Good Girl fragrance into the machine for a chance to win a sample. The customer experience is completed with gifts-with-purchase and special gift-wrapping initiatives.

To raise awareness of Carolina Herrera Good Girl Blush Elixir, the brand has launched social media campaigns across several key platforms including Facebook, Instagram and Snapchat. On Facebook and Instagram, travelers are targeted before and during their trips via interest based and geolocation campaigns.

Clad in Carolina Herrera’s signature red, the second pop-up brings to life the Herrera Summer campaign which is inspired by the Resort 24 runway – the brand’s first-ever show held in Rio de Janeiro. The activation features a feminine and masculine fragrance bar, as well as fragrance bars highlighting Carolina Herrera’s bestsellers and high perfumery Confidential line. As with the Good Girl/Bad Boy animation, several engaging initiatives have been implemented to enhance the fragrance discovery experience. Brand ambassadors are on hand to welcome visitors with a scented fan before offering them a refreshing mocktail inspired by Carolina Herrera fragrances. At the end of the pop-up journey, travelers can use the photobooth which has a lush garden backdrop to create a lasting memory of their Herrera Summer experience. Special gifts-with-purchase including cosmetic bags in a green and white polka dot pattern, as seen in the Herrera Summer fashion collection, have been created to incentivize sales.

Kaatje Noens, Puig Executive Vice President Global Travel Retail, said: “Since opening in 2018, Istanbul Airport has set a clear benchmark for airport retail and high-end shopping experiences. We’re thrilled to showcase Carolina Herrera at one of Europe’s busiest airports, offering these engaging animations to all passengers.”