Summer is nearly here (in Europe), which means only one thing: the world’s greatest lawn tennis tournament, The Championships, Wimbledon is approaching fast. Champagne Lanson will once again be showing off its long-term sponsorship of the tournament in travel retail and duty-free shops with special edition bottles.
Throughout the summer months, Lanson will be highlighting its 75cl Black and Rosé Labels at the following airports:
June – Dubai
July – London City, Luton, Brussels and Frankfurt (Lanson’s 75cl White Label will also be highlighted at Frankfurt Airport).
Differing in style from previous years (see story), these bottles will be dressed in sleeves imitating the famous Wimbledon lawn courts, with two white court lines housing the labels.
As ever, these versions of the promotional pouches show off The Championships, Wimbledon logo; Wimbledon inspired merchandising and eye-catching point of sales will also support the promotion.
