CHANEL are getting ready to launch their first Coco Neige Collection, a line devoted to winter sports – and with Margot Robbie on the campaign piste…
Devoted to winter sports, the Coco Neige collection designed by Karl Lagerfeld is embodied by House ambassador Margot Robbie in the new campaign. The line of ready-to-wear and accessories will arrive in boutiques from July.
The launch of the collection, which was announced back in March alongside a debut swim range, aims to combine a technical wardrobe with the elegance of Chanel.
“This shoot was one of the greatest experiences of my career,” said Robbie. “The energy and vibe on set was so wonderful and collaborative. One of the first things Karl Lagerfeld said to me was that we never need to take ourselves too seriously.”
“He has such a creative mind and he knows exactly what he wants and the minute he captured it, we were moving onto the next shot. It was amazing. Karl Lagerfeld is a creative mastermind. I already knew he was a genius but to be able to spend time with him in person, I now know he is also just a wonderful human being.”
Chanel dabbling in snow tech is nothing new – the brand already produces its own skis and snowboards – but this marks the first extensive collection. The line will include high-collared parkas, down jackets, knit sweaters and salopettes in a monochrome palette with splashes of blue and fuchsia. Materials like satin, fringed tweed, velvet and denim will be mixed together with waterproof and windproof materials.
“The idea is to skew more toward technical clothes, because I think both après-ski and sport are largely covered in our existing collections,” explained Chanel president of fashion Bruno Pavlovsky previously. “So this is a way of taking the time to work on products that are a little bit more technical and that require more time in terms of development.”
The collection will include accessories too, such as ribbed-knit balaclavas, suede mittens and sleek ski goggles, allowing Chanel customers to be the chicest on the slopes.
The Coco Neige collection will land in stores from July alongside the autumn/winter 2018 ready-to-wear range. It will also be available in ski resorts such as Courchevel, where the brand has a temporary store during the winter.
Look out for more news on the new lines here
