The CHANEL Iconic Handbag campaign tells a love story which is just beginning. Penélope Cruz and Brad Pitt, filmed and photographed by Inez & Vinoodh, embody a romance inspired by the film A Man and a Woman by Claude Lelouch. A story as timeless as the bag itself.

Seaside off-season, a sport car, a dinner at the hotel. The intensity and the poetry of a burgeoning love story. The CHANEL Iconic Handbag campaign revisits the film A Man and a Woman by Claude Lelouch. Lensed by Inez & Vinoodh, Penélope Cruz and Brad Pitt, two icons, meet another. The CHANEL handbag is the privileged witness to this suspended moment in Deauville, a place intimately linked to the story of the House.

“WHAT IS VERY MYSTERIOUS AND VERY INTERESTING ABOUT THE WAY CLAUDE LELOUCH PORTRAYS THAT CONNECTION AND THAT LOVE STORY IS THAT YOU CAN FEEL THE DANGER OF IT. THEY KNOW THEY ARE ALREADY FALLING DEEPLY IN LOVE WITH EACH OTHER.” Penélope Cruz

“I MET BRAD MANY YEARS AGO BECAUSE WE DID A MOVIE TOGETHER BUT WE DIDN’T HAVE SCENES TOGETHER. I THINK HE’S PERFECT TO EMBODY JEAN-LOUIS TRINTIGNANT’S CHARACTER. ” Penélope Cruz

“If I had to remake the film today, with Brad Pitt and Penélope Cruz, I would ask them, as I did with Anouk Aimée and Jean-Louis Trintignant, not to be an actor and an actress, but a man and a woman.” Claude Lelouch