31 LE ROUGE, the House’s most exclusive lipstick, was inspired by a legendary address: 31 rue Cambon, the birthplace of CHANEL creation. The creativity, freedom and bold vision that CHANEL represents, all in one lipstick.
A LONG-WEARING AND LUMINOUS MATTE FINISH
The velvety, lightly scented formula of 31 LE ROUGE also offers the skincare benefits of gardenia oil from Gaujacq – a CHANEL-exclusive ingredient* – for makeup that wears like a second skin and lips that appear smoother, plumper and more luminous.
*Patented in the United States and patent pending in Europe, South Korea, China and Japan.
TWELVE NEW MATTE SHADES
Twelve new matte shades, inspired by Gabrielle Chanel’s iconic rue Cambon apartment, the ateliers and their creations, have been added to the twelve existing satin shades in the 31 LE ROUGE collection.
Twelve new shades that combine luminosity and a matte effect, while offering pure, intense colour.
Twelve new lipstick bullets embossed with a matte woven pattern and a shining CHANEL logo.
