Chase Distillery’s debut ad campaign is being brought to life at London Heathrow over the summer – find out more…
In Travel Retail, the ‘All in the Chase’ campaign makes its OOH debut in London Heathrow Terminal 2 as part of a 6-week digital campaign. The campaign marks the launch of Chase Rhubarb and Bramley Apple Gin, as well as additional promotion of Chase core brands; Chase GB Gin and Chase Pink Grapefruit and Pomelo Gin.
The campaign is further supported by an instore ‘Summer Garden Party’ activation within the World Duty Free store space and partnered with Fortnum & Mason where passengers are able to sample their field to bottle spirits from the Chase Land Rover sampling unit.
Andrew Carter, Managing Director for Chase Distillery said ‘Our Chase portfolio of brands has built lots of exciting momentum in Travel Retail, as a strategically important channel for engaging with consumers with our ‘field-to-bottle’ activations. We are delighted to launch our ‘All in the Chase’ campaign at Heathrow Airport with partners JC Decaux Airport and World Duty Free.’
Steve Cox, Marketing Director JC Decaux Airport commented ‘We’re delighted to offer an airport advertising platform to launch a brand as fresh and exciting as Chase, particularly when the creative execution is so appealing and the client has seized the opportunity to tailor and time specific copy to communicate with a key demographic group – passengers en route to China.’
The brand film was directed and animated by Anthony Farquhar-Smith, who has previously worked on Wes Anderson films including Fantastic Mr. Fox and Isle of Dogs. It was written & art directed by Miles Bingham from Forever-Beta.
As seen on DFH previously:
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