Scotch whisky brand Chivas Regal has teamed up with one of the world’s biggest football clubs, Manchester United. The three-year partnership, which began last year, continues with a pop-up activation for travellers at Singapore Changi Airport that will kick-off in July.
This collaboration will see the two strengthen their union to celebrate their collective belief that blended is better – in life, football and whisky. Just as Chivas unites Scotland’s best malt and grain whiskies, Manchester United brings together the world’s best footballers and together they create something extraordinary.
The union comes as Manchester United prepare to embark on their summer tour which includes a match in Singapore against Inter Milan on Saturday July 20. Chivas will be running a Manchester United themed activation during July and August in the Arrivals area at Singapore’s Changi Airport showcasing Chivas XV and Chivas 18. Shoppers will be assisted by Chivas staff kitted out in official club uniforms.
Throughout the forthcoming Premier League season Chivas will be collaborating with Manchester United to show that blended is better by encouraging fans to celebrate the blend that makes them unique and showing that when players collaborate, they can achieve great success. The partnership will be brought to life through a 360-campaign activated globally across all touchpoints from August 2019.
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