The inaugural edition of Chivas Regal The Icon will be made available to purchase for the very first time exclusively from Dubai Duty Free from May to September 2015 and will then roll-out to countries across the world.
It has been more than a century since Chivas Regal established itself as the world’s first luxury whisky, and this week Chivas Regal introduces a symbol of luxury for a new era – Chivas Regal The Icon.
Born of craftsmanship…
Icons aren’t made, they’re born. As a blend of the rarest and oldest whiskies available to Chivas Regal, Chivas Regal The Icon is the pinnacle of the range. To taste Chivas Regal The Icon is to savour the finest craftsmanship that has gone into each and every bottle created. Chivas Regal The Icon is the embodiment of craftsmanship and tradition married with the unparalleled expertise of Chivas Regal’s Master Blender Colin Scott.
This ultra-prestige Scotch whisky is an exceptionally smooth blend of much sought after whiskies from more than 20 distilleries across Scotland, including some rare whiskies from distilleries now lost forever. Chivas Regal The Icon is the perfect balance of old and new, with each distillery imparting its own unique characteristics. At its heart lie the rarest malts from Strathisla, the spiritual home of Chivas Regal, and the oldest continuously operating distillery in the Scottish Highlands. Accented with hand-selected single malts from Longmorn and Glen Keith, Chivas Regal The Icon is a bold, balanced and unforgettable blend specifically developed with discerning whisky connoisseurs in mind.
Each year, the Master Blender will produce a limited number of bottles of this luxurious Scotch whisky, making it a must have product for whisky adorers and collectors alike.
Handcrafted and exquisitely finished…
Befitting of the luxury liquid within, each bottle of Chivas Regal The Icon is presented in a hand-blown crystal decanter created by expert craftsmen at Dartington Crystal. The glass is delicately etched and finished with precision crafted metalwork and presented in sublime green glassware in homage to the original green Chivas Regal bottle that captured the world’s attention in 1909. Adorned with a signature luckenbooth stopper, a traditional Celtic symbol of love, the distinctive bottle is certain to be adored by whisky enthusiasts around the world.
A celebration of craftsmanship and excellence, Chivas Regal The Icon is Chivas Regal at its very best. With exceptional character and an incredibly long and luscious finish, rich notes of honey, vanilla and dark chocolate are balanced by subtle hazelnut influences from the cask, delivering a long and luxurious finish in the smooth Chivas house style.
Colin Scott, Chivas Regal’s Master Blender, commented:
“Chivas Regal The Icon is a truly exquisite blend – perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish. I am proud to present this luxurious expression of the Chivas Regal house style to you.”
The inaugural launch in Dubai Duty Free
Chivas Regal The Icon launched on 5th May with an official unveiling held at Dubai International Airport, Terminal 1. The ceremony officially celebrated the first bottle of Chivas Regal The Icon being available to purchase exclusively from Dubai Duty Free until September 2015, before it rolls out across markets globally.
Guests in attendance at the Chivas Regal The Icon ceremony included; Laurent Lacassagne, Chairman and CEO Chivas Brothers, Colin Scott, Chivas Regal Master Blender, David Freeborn, Managing Director Pernod Ricard Gulf and Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free.
Speaking at the event, Laurent Lacassagne said: “Chivas Regal The Icon is a truly exquisite blend and it furthers our offering within the ultra-prestige segment. We are thrilled to be launching this unique blend at Dubai Duty Free as it provides the perfect positioning for us to meet increased consumer demand for luxury whisky.”
Commenting on the launch, Colm McLoughlin noted: “We are delighted that Dubai Duty Free was selected as the platform for this exclusive launch of Chivas Regal The Icon. Our customers travel from all over the world and for them to have the chance to purchase this unique blend is very much in line with our commitment to showcase the best brands and products in the world.”
During the five months Chivas Regal The Icon will be exclusively available, a dedicated installation within the Dubai Emirates First Class Lounge and a network of spaces boasting 150+ HD screens across all concourses will showcase the new pinnacle product to luxury travellers on their journey.
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