French luxury brand Chloé has opened its first travel-retail store inside Hong Kong International Airport.
The opening comes after the brand won a retail concession by the Airport Authority of Hong Kong last year.
The store offers a selection of accessories including handbags, small leather goods, shoes, sunglasses and jewellery. It boasts furnishings and decor featuring contrasting soft femininity with touches of burnished brass. The immersive installation is inspired by the brand’s signature atmosphere with a colour motif of powdery beige rosé to shades of white and a touch of mustard.
The store is operated in partnership with global travel retailer Dufry, which has more than 2,300 shops around the world.
Chloé has been accelerating its travel-retail expansion strategy, having opened 10 other stores at other international airports this year so far.
HKIA is undergoing transformation in its luxury zone and food court “to heighten and refresh passengers’ shopping and dining experiences”. It aims to further enhance luxury retail brand options, awarding luxury tender contracts to other prestigious brands including Louis Vuitton, Alexander McQueen, Montblanc and Rimowa last year.
Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne; a dark beauty with a bohemian spirit. Rejecting the stiff formality of 1950s haute couture, she created soft, alluring clothes from fine fabrics. Deciding to offer them herself to the fashion boutiques – which were just starting to carry ready-to-wear clothes- they were unique for their time, beautifully made but accessible. ‘Luxury prêt-à-porter’ was born. Gaby chose the name ‘Chloé’ for its warm, feminine appeal. It was perfectly in sync with the new mood of Paris; youthful, modern in design, and slightly audacious in spirit. In 2017, Chloé appointed Natacha Ramsay-Levi as Creative Director for ready-to-wear, leather goods and accessories. She will further expand the Maison in Gaby’s vision: at the intersection of Parisian Couture savair-faire and Chloé’s values of free-spirited femininity, modernity and inner strength.
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