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Chloe updates its signature scent; Dree Hemingway fronts the campaign

Chloe updates its signature scent; Dree Hemingway fronts the campaign

Chloe has released a new version of Chloe Eau de Toilette, its signature scent. Dree Hemingway is the new face of the brand.

The composition of the new Eau de Toilette, launched in early August, differs from the original edition created in 2009.

The new Chloe Eau de Toilette is a dewy floral fragrance of white roses, exuding airy freshness. It was developed by perfumers Michel Almairac and Sidonie Lancesseur. A delicate and elegant bouquet of white roses is enriched by bergamot, lemon, magnolia, gardenia, rose buds, cotton flower and musk.

Model-turned-actress Dree Hemingway is the new face of the iconic line. Hemingway joins similarly blonde celebrities, like Chloé Sevigny, Anja Rubik, and Clémence Poésy, as a brand ambassador.

“I am very honored to be the new face of Chloe,” Hemingway says, in a statement released by Coty. “It is a brand that has been a part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloe into the world of fragrance.”

The scent comes in a bottle of the original form, decorated with a white ribbon around its neck. It is available as 30, 50 and 75 ml Eau de Toilette.

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