Clé de Peau Beauté celebrates the brand relaunch with the debut of global face, actress Felicity Jones – and a line up of luxurious new skincare and cosmetics products.

Clé de Peau Beauté, Shiseido Group’s high-end prestige brand, announced Academy Award-nominated actress Felicity Jones as the new face of its luxury skincare and cosmetics, late last year (see story).

In the images featured here, Jones now makes her first appearance in a campaign shot by renowned British photographer David Sims.

“A crucial element of Clé de Peau Beauté is to help customers feel that our brand belongs in their lives. Felicity is aspirational, yet highly relatable, which makes her the ideal face of Clé de Peau Beauté. She embodies the brand’s DNA:intelligent,uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her,” says Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté.

Jones is best known for her Academy Award, BAFTA, SAG and Golden Globe-nominated role opposite Eddie Redmayne in James Marsh’s The Theory of Everything. Most recently,she led the cast of Rogue One: A Star Wars Story, directed by Gareth Edwards. The film was released worldwide on December 16, 2016 and surpassed the $1 billion mark globally.The Oxford-educated actress stars next in the title role of Ruth Bader Ginsburg biopic, On the Basis of Sex,focusing on the Supreme Court justice’s career struggles fighting for equal rights. Jones is also attached to star in the Luca Guadagnino directed Swan Lake, inspired by the classic ballet story.

“It’s important to me that my values align with any brand I’m affiliated with. Clé de Peau Beauté made it clear that they approached me because of my principles and dedication. I’m so proud of the Spring/Summer 2018 campaign and cannot wait to unveil it to the world,” says Jones.

The Spring/Summer 2018 campaign was shot over the course of two days in London. It will break globally in print and online media placements across Asia, the United States, Canada and Travel Retail. Jones has begun to attend exclusive launch events around the world, which began with a special event in Los Angeles this week.

Find out about the new collection of products below:

The key to defying gravity

Unique 4D*-Boosting Technology. Addressing the cumulative effects of gravity – volume visibly
re-amplified, contours redefined.

A supreme step forward in skincare. A 4D* serum, the first Clé de Peau Beauté product of its kind.
Inspired by research into skin density. The characteristics of a youthful appearance, isolated. Results
felt from the first use, reinforced over time.

A combination of breakthrough ingredients. Illuminating Complex EX, exclusive to Clé de Peau Beauté,
helps moisturize and retexturize. Glow Fortifier RX supports skin’s regenerative reflex and helps increase
suppleness, while specialized optical enhancers also help promote the appearance of firmness.**

*4D (four-dimensional) signifies a new dimension beyond 3D (three-dimensional) that enables a clearly defined
and sculpted appearance through conditioning of the skin’s surface for the realization of visible firmness.
**in vitro test

The key to infinite perfection

The first time Clé de Peau Beauté has infused skincare into foundation. The Foundation gives
a finish so flawless, it’s hyper-natural. Surpassing coverage. More radiant with each passing day.
The texture of a luxury moisturizer, it nourishes as it perfects.

With Clé de Peau Beauté’s exclusive Illuminating Complex EX and Illuminating Veil Infusion—a blend of rare extracts, skincare oils
and blurring technology 20 years in the making—The Foundation improves long-term
smoothness, firmness and hydration. Supporting skin’s natural beauty from the inside out.
The next echelon of luminous skin.

The key that sets the light free

Object of desire. Source of a youthful look. Pure bliss.

In La Crème, the Illuminating Complex EX—a masterful blend of Platinum Golden Silk Essence,
Japanese Pearl and Theanine—and meticulously curated ingredients come together
to deliver its harmonious texture and legendary anti-aging effects. To turn the key to exceptional
resilience. The key to a newfound firmness. The key that sets the light free.

The key to seamless cover

One of Clé de Peau Beauté’s top-selling products for almost 20 years. Concealer that covers effectively.
Imperceptibly. Blending to an almost invisible finish, even up close.

Clé de Peau Beauté’s original Thin Fit Layer Formula. A mixture of oils that glide effortlessly over skin,
transporting coverage before evaporating. Leaving a finish of Illuminating Treatment Powder. Concealing
imperfections. Smoothing texture. A perfected look without heaviness that stays put for hours.
Imperfection cover-up. Under-eye illuminator. Cheekbone creator. Choose the perfect shade, or use a mix
to enhance the face’s natural dimensions.

The key to hyperreal color

Inspired by Ultra-HD optical technology, our Translucent Pigment Technology recreates colors
as they appear in nature. A blend of red, yellow and magenta, each shade is as accurate and alive
as color gets. Works harmoniously with skin, bringing it to light.

Illuminating Hydro Wrap Complex and Premium Argan Tree Oil deliver luxury skincare benefits to lips,
while an S-shaped tip hugs lips closer than ever before.
NEW 3 shades
13 Peach Stone 14 Crystal Star 15 Desert Rose


The key to brightness, turned

Dimensional colour in an astonishingly sheer finish. A Multi-polarisation Pearl Agent reflects a luminous
spectrum. Refined radiance, an elegant glow that brightens the rest of the face.
Light-focusing and reflective oils give plumpness and clarity, while Premium Argan Tree Oil and Safflower
Oil combine to nourish lips. Keeps lips feeling moisturized, improving roughness and dryness with
continuous use. Illuminating Hydro Wrap Complex also helps to smooth and restore.

8 shades The intrinsic beauty of crystals. Sacred. Fascinating. Radiating a feeling of lightness.
1 Rose Quartz 2 Warm Crystal 3 Charm 4 Pink Aura
5 Dream Stone 6 Rose Pearl 7 Star Dust 8 Fire Ruby