Coach casts Chloë Grace Moretz as its NYC girl

Coach casts Chloë Grace Moretz as its NYC girl

Lounging on classic vintage American cars against a beautiful field of wildflowers in New York’s Liberty State Park, Chloe Grace Moretz appears in the new Coach New York Spring 2017 campaign with the sprawling city skyline undulating behind her.

With her wind-tousled hair and a leather jacket draped over her soft floral prairie dress, Moretz truly embodies the quintessential New York attitude and perfects the American cool factor. Shot by longtime Coach photographer and styled by Karl Temper, the campaign features this season’s Swagger, Edie and Drifter bags in spring-perfect shades of muted pink and chalk white. Inspired by the wondrous eclecticism of Santa Fe craft, the bags are artfully embellished with rivets, studs, and a rich mix of semi-precious stones and genuine snakeskin details – a true nod to the American West.

Coach Creative Director Stuart Vevers says, “Chloë has a sense of optimism that is the perfect juxtaposition to the New York City backdrop, Coach’s home city. Chloë’s ease and effortlessness of style feels relevant and very Coach.”




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