Russian Standard Vodka introduces an exclusive edition only for travel retail and duty-free markets – Russian Standard St. Petersburg edition.

The Russian Standard St. Petersburg Edition is the second in the company’s unique series celebrating classic Russian craft. This special edition is inspired by the rich artistic heritage of St. Petersburg, the “Venice of the North”. Established by Peter the Great in 1703, and home to the Imperial Court of the Tsars, St. Petersburg is the proud home of Russian Standard Vodka. The opulent design of this beautiful baroque city is reflected in the finely crafted filigree patterning of this edition.

This is only the second time worldwide that there has been a special edition pack on the Russian Standard brand, and Russian Standard Vodka has chosen global travel retail for this exclusive launch. It will reach stores in November and be priced in line with Russian Standard Original.

This innovation builds on the success of the Russian Standard brand in global travel retail where it is the fourth premium vodka brand (IWSR) selling over 200,000 9-litre cases, demonstrating particularly strong growth on the premium mix of Russian Standard Gold and Russian Standard Platinum.

“This St.Petersburg Limited Edition Sleeve will target the gifting opportunity and build on the brands overall success,” said Andrew Notcutt, Global Travel Retail Marketing Director at Russian Standard.

Russian Standard is the finest expression of authentic Russian vodka, combining Russia’s best vodka-making traditions with fine modern craft. As a result, Russian Standard Vodka is unrivalled in its flavour, quality and craftsmanship.

Long the number one premium vodka in Russia, Russian Standard Vodka is Russia’s leading global vodka brand.

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