Coccinelle celebrates the joys of Spring with new collection

Coccinelle celebrates the joys of Spring with new collection

Spontaneity, joy of living, complicity is the mood set of the new Coccinelle campaign for the Spring Summer 2017 collection.

“A day spent in the open air with your best friend. A forest bathed in light, in touch with nature and a sense of freedom.”


Shot by New York photographer Billy Kidd in Villa Carlotta, Lake Como, the stars of the images are the iconic mini bag Arlettis with it’s unmistakable half-moon buckle and the new saddle-shaped shoulder bag – a new must-have for SS’17.

The girly attitude of the campaign is perfectly portrayed by models Julia Van Os and Mc Kenna Hellam, two new faces who have already starred in various high profile campaigns, and is underlined by the pastel hues of the bags – mallow, peppermint, iris, grapefruit, ginger, alternated with silver leather.

The campaign has a playful feel, like a contemporary fairytale, but tells a story of an aware femininity: positive, rich in nuances, bright and happy.

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