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Crack the code: Chanel unveils the Code Coco Watch

Crack the code: Chanel unveils the Code Coco Watch

A Jewel. A Watch. Codes. A tribute to a story, style and look, the CODE COCO watch carries the ever-renewing codes of CHANEL.

Chanel has launched its new Code Coco watch, a sleek stainless steel and diamond piece that comes in three models with varying quantities of diamonds. With its thin and discrete rectangular watch face, the piece doubles as a loose bracelet, the kind that slips to the wrist when the arm drops down.

Certain design elements are lifted from the house’s signature quilted 2.55 Bag. Most obvious is the bag’s rotating, oblong lock, which looks like it was plucked from the bag and snapped onto the face of the high-precision quartz movement watch. The bracelet’s grid serves as another reference to the handbag, in a subtle nod to Chanel’s trademark quilting.

The new watch is named Code Coco, because the whole timepiece is meant to be intriguing, with its parts working together to cleverly reveal different design elements – much like a code.

Code Coco looks and feels novel, especially the way the strap is designed to work. The case mimics the look and feel of a clasp from Chanel’s iconic 2.55 bag, which was first created in 1955. When you put the watch on, you are meant to wrap the bracelet around your wrist, then slide it onto the case before closing it with a satisfactory “click” – much like how a 2.55 bag would be securely closed shut.

The timepiece is in steel with two bezel options: steel or studded with 52 brilliant-cut diamonds. Both dials are black-lacquered and set with one princess-cut diamond located on the upper half. The case size is 38.1mm by 21.5mm, a size that fits most women’s wrists comfortably. It is powered by a quartz movement and water resistant to 30m.

The campaign features Lucia Pica, Virginie Viard, Alma Jodorowsky and Stella Tennant, Kim Young-Seong, Alice Dellal, Agnès Liely, Anna Mouglalis and Deniz Gamze Ergüven photographed by Leïla Smara.

The watches start at 4,850 euros, for the model featuring a 0.05 carat princess-cut diamond. The next model runs at 8,900 euros and comes with 52 brilliant cut diamonds. The priciest, limited to five pieces, has a 18-karat white gold and diamond-encrusted bracelet and costs 990,000 euros.

See more at Chanel boutiques, travel retail counters and online.

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