The latest offering from the Crown Royal Noble Collection was named Best Canadian Whisky and also received a Double Gold at the 2018 San Francisco World Spirits Competition.
As whisky adorers clamor for unique offerings and collectible variants, Crown Royal introduces 13-Year-Old Blenders’ Mash, the newest addition to the Noble Collection and the oldest age-statement release from the world’s top selling Canadian whisky.
The Noble Collection is a series of limited annual releases of Crown Royal whiskies. The third expression in the series, 13-Year-Old Blenders’ Mash, is a rare stock of the Canadian whisky made with a corn-forward mash bill of 60 percent corn, 36 percent rye and 4 percent barley malt.
“We’re proud that our focus on experimentation continues to elevate Canadian whisky,” said Nicola Heckles, Brand Director of Crown Royal. “Innovation is where our distillers truly thrive, and releasing offerings like 13-Year-Old Blenders’ Mash, which is inspired by one of the five whiskies that makes up the signature Crown Royal Deluxe, will bring much-deserved attention to the growing super-premium Canadian whisky category.”
Already impressing whisky connoisseurs, Crown Royal 13-Year-Old Blenders’ Mash was recently named Best Canadian Whisky and also received a Double Gold Medal at the prestigious 2018 San Francisco World Spirits Competition. On the heels of Crown Royal Northern Harvest Rye earning 2016 Whisky of the Year from Jim Murray’s Whisky Bible, Crown Royal continues to bolster the emerging Canadian premium and super-premium category. According to the Distilled Spirits Council of the United States (DISCUS), spirits sales of Canadian Whisky continued to soar in 2017, anchored by high-end whiskies and other innovations.
Serving as a testament to the expertise and craftsmanship of the Crown Royal Master Blenders and their art of creating extraordinary whiskies, Crown Royal 13-Year-Old Blenders’ Mash was carefully aged in new, charred American white oak barrels for no less than 13 years. The aging process intensifies the liquid, resulting in richer and deeper notes of caramel and fruit. The end result is a remarkably smooth and layered whisky, hand selected from our reserve stock, bringing out its noble roots with every sip.
Created by Master Blender Mark Balkenende, the liquid begins with a nose of orchard fruits and butterscotch with a hint of toasted oak. 13-Year-Old Blenders’ Mash tastes of rich caramel, vanilla and toffee notes and has a warm finish that leaves you with a taste of lingering oak and smooth caramel.
Crown Royal 13-Year-Old Blenders’ Mash is best sipped neat or on the rocks. However you choose to enjoy Crown Royal 13-Year-Old Blenders’ Mash, please do so responsibly.
The sleek bottle with a crystal-cut style base is encompassed in a thick, Crown Royal signature purple bag with gold accents, making this award-winning whisky the perfect gift for every occasion. Crown Royal 13-Year-Old Blenders’ Mash is 90 proof, 45% Alc/Vol and will be available in limited quantities at a suggested retail price of $59.99 for a 750 mL bottle.
The Noble Collection celebrates the Crown Royal distillers and blenders and their skilled craftmanship as they are constantly searching for new blends and techniques to share with consumers from coast to coast. The next edition to the Noble Collection is projected to be released in 2019.