Celebrate an icon. Revel in the magic. Sparkle inside and out.

The concept

When Daisy Marc Jacobs first launched, it broke the mold for standard fragrances, integrating unique and unexpected olfactive elements that revolutionized an industry.

Now, to celebrate the beloved fragrance and its iconic design, Daisy Marc Jacobs introduces a luxurious limited edition bottle, a bold and striking addition to the daisy portfolio, elevating the fragrance to a new level of luxury and closing the year of daisy in style.

The design

Daisy Marc Jacobs Anniversary Limited Edition

Refashioned in translucent frosted glass, the Daisy Marc Jacobs Anniversary Edition flacon is an elegant yet celebratory interpretation of the classic bottle. The center of the cap features large sparkling crystal stones surrounded by retro-cool daisy floral petals. To complement the bottle, the carton is presented in a soft gold finish, making it the perfect gift this holiday season.

Bottle design: Marc Jacobs on collaboration with Coty.

The fragrance

The Daisy Marc Jacobs anniversary edition feature the same beloved juice as the original Daisy fragrance. Classic and pure, Daisy Marc Jacobs is charmingly simple – it transports whoever wears it to a place that is optimistic, beautiful, and pure.

The scent embodies the essence of the daisy girl who wears it: timeless, yet young-at-heart. She is a reminder to be open, loving, and playful while radiating positive energy.

The top of the fragrance is infused with succulent wild berries and soft white violets, leaving an irresistibly fresh and radiant scent on the skin.

At the heart, velvety jasmine wraps with each note, enhancing the vibrancy of the florals.

A dreamy drydown of sandalwood imparts an aura of warmth and sensuality, creating a delicate and romantic contrast within the fragrance.

Top: wild berries, white violet
mid: jasmine infusion
base: sandalwood

Fragrance house: firmenich
master perfumer: alberto morillas

The collection
Daisy Anniversary Edition 100ml $110 / 107 €
Daisy Anniversary Edition 50ml $99 / 80 €
Daisy Marc Jacobs anniversary edition will be available in travel retail in October (TR US, TR Europe, TRAP)