Dewar’s sparks Gold Rush at Dubai Duty Free

Dewar’s sparks Gold Rush at Dubai Duty Free

A stunning DEWAR’S promotion with Dubai Duty Free has opened to showcase the launch of DEWAR’S 15 year old – a newly released variant, positioned for premium gifting, with a Travel Retail exclusive presentation in an ornately embossed golden gift tin.

Emphasising the association between Dubai and gold, the DEWAR’S Gold Rush promotion leverages the international appeal of DEWAR’S as the world’s most awarded blended scotch whisky and as the holder of the longest royal warrant for blended whisky since the initial award from Queen Victoria in 1893.

Reflecting the design of the DEWAR’S 15 YO gift tin, the promotion is housed around DDF’s central promotional pillar, wrapped for the occasion in a metallic gold facing and with enhanced lighting to provide a premium golden aspect. DEWAR’S 15 YO occupies the principal merchandising line of sight with DEWAR’S Signature and DEWAR’S 18YO positioned above on the top shelf and DEWAR’S 12YO and DEWAR’S White Label below.

Led by on-site brand ambassadors who explain the extraordinary heritage story of DEWAR’S, the promotion mechanic rewards all DEWAR’S purchases with a scratch card and the chance to win a valuable measure of gold, with one top prize of a 100g gold bar and 30 bars of 5g. Any spend on DEWAR’S over US$95 is further rewarded with a premium trolley case.

Tasting notes:

HONEY: Golden honey, toffee, warm and complex.

RICH FRUIT: Succulent exotic fruits with hints of coconut and vanilla aromas.

Complexity increases with citrus and green apple notes.

FLORAL: Delicate and exquisitely scented floral aromas. Smooth, well-rounded with a long and warming finish.


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