Working in close partnership with duty free operator Eraman (owned by Malaysia Airports Holdings Berhad), Bacardi Global Travel Retail introduces Bar Metropole, an intriguing new DEWAR’S® destination bar at Kuala Lumpur International Airport 2 (klia2), Malaysia, adapting the creative themes of the successful John Dewar & Sons Fine Scotch Whisky Emporium.
Bacardi sponsored the design and build of the bar, featuring natural woods and contemporary copper fixtures, in-bar displays and wall fixtures to share elements of the DEWAR’S story, giving customers a taste of the brand’s heritage and meticulous production process. A contemporary edge is added with intriguing on-bar, glass-domed vapour machines that transform DEWAR’S premium blends and single malts into liquid vapour to provide an extraordinary multi-sensory experience, enabling customers discover the aromatic personality of the DEWAR’S range.
The DEWAR’S menu includes cocktails and is complemented by additional brands from the Bacardi portfolio, including BOMBAY SAPPHIRE, GREY GOOSE, PATRÓN, and BACARDÍ. Gaurav Joshi, Director, Asia Pacific – Bacardi Global Travel Retail, says: “klia2 is an important location for us in the highly important Malaysian market for Bacardi so, we were determined to work closely with Eraman to create something out of the ordinary with this new bar to engage new whisky consumers. The design blends the character and quirky personality of the DEWAR’S brand with the solid authenticity of its heritage, creating an engaging and entertaining space. It’s a great way for us to create deeper shopper engagement through the main duty free store and in the bar. We look forward to working closely with Eraman to drive performance.”
Zulhikam Ahmad, Malaysia Airports (Niaga) General Manager, adds: “We are delighted to host the world’s first DEWAR’S bar at klia2. Celebrating our 25th anniversary this year we are determined to offer travellers exciting new experiences across the airport and this innovative bar will attract passengers to spend more time at the airport, giving them an original and memorable place to enjoy a DEWAR’S whisky before they fly.”
Copyright The Duty Free Hunter 2019