Kering Eyewear launches the Saint Laurent and Bottega Veneta Eyewear Collections in the Travel Retail channel through a partnership with DFS Group.

Kering Eyewear has announced a partnership with DFS Group, the world’s leading fashion and luxury travel retailer, for the launch of the Saint Laurent and Bottega Veneta Eyewear Collections in the Travel Retail market. These two pillar brands of the Kering Group, with a wide product offering of sunglasses and optical frames specifically designed to appeal to the Asian customer, will be unveiled at the new T Galleria by DFS sunglasses boutique at Studio City in Macau, opening on October 27, 2015.

Together with Puma, brand leader in the Sport and Lifestyle segment, the Saint Laurent and Bottega Veneta Eyewear collections will consequently be launched in other top locations. Kering Eyewear says its partnership with DFS is a tremendous opportunity to consolidate and ensure the untapped growth potential of each of the brands in its portfolio.

“We’re excited that Kering Eyewear has chosen T Galleria by DFS at Studio City in Macau for the presentation of the Saint Laurent and Bottega Veneta Eyewear Collections to the Travel Retail market,” said Jason Blejwas, DFS Group Director of Merchandising Sunglasses, Fashion Watches and Jewelry. “Our new sunglasses boutique at Studio City, with its award-winning design and exclusive collections, will bring customers an unprecedented shopping experience in the heart of Macau and we’re thrilled that Kering’s assortment will be part of that experience.”

Omar Hagi, Global Head of Travel Retail and International Key Accounts, added: “Travel Retail is a strategic channel for Kering Eyewear in fulfilling our ambition of being the worldwide leader in Luxury and High-end Eyewear. The DFS Merchandising team immediately recognized the uncompromised quality of our product offer for the Bottega Veneta and Saint Laurent pillar brands and we can therefore count on their know-how and customer-oriented approach in supporting the empowerment of our brands in this channel.”

Kering Eyewear, a Kering Group company, was established in 2014 with the purpose of internalizing the Eyewear category by creating a company pooling expertise in design, marketing, production and distribution for the majority of the Group’s brands. The Eyewear Collections are now designed and developed in-house, in collaboration with the creative teams of each of the Kering brands, and with the same attention to craftsmanship and detail as in all other product categories.

The goal of Kering Eyewear is to integrate one of the fastest growing categories within accessories in order to better support the expansion of the Group’s brands in the Eyewear sector, helping them to exploit their full potential.