Diesel’s new men’s fragrance takes its inspiration from the raw energy of the street.
The street belongs to those who make the city their playground, who express themselves and go all the way to become who they want to be.
The street belongs to the brave.
Diesel Only The Brave Street is the fresher expression of courage, strong decisions and beginnings, when we dare to make unexpected steps and moves; it’s the expression of new energy, dynamics and a vision of life from different perspectives.
Diesel Only The Brave Street begins with herbal, citrusy and fresh notes, combined with an aromatic apple, basil and bergamot. The determination and artistic touch are reflected in the blend of licorice and cardamon that form a spicy heart, supported by an elegant wooden alliance of cedar and vetiver. Vanilla provides softness and sensuality, making the woody trace calm and seductive.
The Diesel Only The Brave Street advertising campaign will feature urban street dancers Les Twins. These two Hip Hop dancers, Larry and Laurent Bourgeois from a Parisian suburb, have become street dancing icons over the years and have created their own recognizable style.
They played the lead role in the Michael Jackson Immortal Tour in Cirque du Soleil 2011. Several times they danced on a tour with Beyoncé, including Coachella in 2018.
“As New Style hip-hop dancers, we represent street culture,” Les Twins say. “But our art is more than just dance. When we dance, we go beyond our limits to become the best. The street taught us to be good with others, but hard on ourselves.”
The new packaging and bottle for Only The Brave Street takes the regular ‘fist’ form of the collection, but this time made to look like concrete. The outer carton also reflects the colour and texture of concrete.
Diesel Only The Brave Street is available from this summer in 35ml Eau de Toilette bottles, 50ml Eau de Toilette and 75ml Eau de Toilette. Look out for it landing in duty-free shops over the coming weeks.
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