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Shiseido reveals new treats for travelling beauty shoppers

Shiseido reveals new treats for travelling beauty shoppers

Shiseido Travel Retail has unveiled the latest products from its skincare and make-up range.

Prestige beauty brand SHISEIDO presents the new Intensive Wrinklespot Treatment and LiftDefine Radiance Serum and Face Mask from its Vital Perfection range.

THE VITAL PERFECTION RANGE

The new Intensive Wrinklespot Treatment contains a breakthrough formula that aims to reduce the appearance of age-related concerns, such as deep wrinkles, dark spots and loss of firmness. It is equipped with key ingredients and technology such as retinol that reduces the appearance of wrinkles; 4MSK, a SHISEIDO-developed brightening ingredient that diminishes age spots for an even-toned complexion; and ReNeura Technology++™ that strengthens the skin’s internal communication network while enhancing and accelerating effects that fight against signs of aging.

The SHISEIDO Intensive Wrinklespot Treatment will be available worldwide in travel retail, making its debut in Travel Retail West (Europe, Middle East and Africa [EMEA] and Americas) from March 2021, and in Travel Retail Asia Pacific from May 2021.

The LiftDefine Radiance Serum and Face Mask are both formulated with 4MSK technology to brighten skin and help create a luminous, even complexion. The LiftDefine Radiance Face Mask is a jawline-lifting, V-shaped two-piece mask that is designed for optimal comfort and benefits and leaves facial contours visibly defined after 10 minutes.

The LiftDefine Radiance Serum and Face Mask will be available worldwide in travel retail, first in Travel Retail West from March 2021, and in Travel Retail Asia Pacific from September 2021.

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