Dior Beauty has named K-pop star and actor Cha Eun-woo as the global ambassador for its newly launched Capture Totale Serum.

The Korean model and entertainment professional is known for his roles in Island, My ID is Gangnam Beauty and True Beauty as well as a member of K-pop group Astro.

With more than 32.3 million followers on Instagram, Chae Eun-woo’s popularity is self-explanatory; Dior’s choice will not only appeal to Asian consumers but also chime with the continuing popularity of all things Korean the world over. The brand stated on its Instagram account, “Cha Eun-woo is the perfect embodiment of Capture Totale the new Serum. Powerful and youthful from the inside out.”