Dior has begun to tease out the much-anticipated launch of their new feminine fragrance, Dior Poison Girl. Launch date set for February 1. See more below…

Dior will launch a new perfume for women from February 1, 2016 called Poison Girl, an addition to the series of Poison fragrances which was inaugurated with the enigmatic, voluptuous and hard-to-miss Poison in 1985. It follows in the scented wake of creative flankers Pure Poison, Poison Tendre, Hypnotic Poison and Midnight Poison.

This is the first one in the collection which explicitly advertises a generational approach, clearly aiming a new generation of Poison wearers. The poster girl for the perfume is Camille Rowe. Tag line is “I am not a girl, I am poison.”

The jus is said to be a gourmand floriental thanks to the alliance of orange blossom and almond-y tonka bean from Venezuela; the eau de parfum opens on fresh bitter orange from Sicily leading to a heart of May rose from Grasse and Damascena Rose; the base rests on tonka bean and Oriental vanilla.