Advert




Dior unveils new Sauvage edition inspired by ‘the potency of the magic hour’

Dior unveils new Sauvage edition inspired by ‘the potency of the magic hour’

In a new version by François Demachy, Dior Sauvage Eau de Parfum takes its inspiration from the magic hour.

To make Sauvage eau de parfum, François Demachy, was inspired by a unique moment, when the deep blue is haloed with mystery and the sky kisses the desert. Impressions and evocations are unveiled by the creator who has produced more than an eau de parfum: it’s an ode to nature, to its power and its spellbinding metamorphoses.

“The magic hour which inspired me in creating this perfume is a very special moment, suspended between day and night, when the sky turns shades of blue, and the horizon is colored with a hazy ripple of yellow and pink, named the Belt of Venus. The desert air exhales a multitude of powerful smells; it’s the moment when the animals come out, as the daylight slips away. It’s precisely this hour, conducive to legends, between dog and wolf – named such because you can no longer tell the difference between a wolf and a dog – and the light, with its different intensities of blue, that guided me in this creative process.

Sauvage isn’t an “on-trend” fragrance, it’s timeless, with an assured masculinity that crosses the ages, rooted in the collective unconscious, like this adventurer, this solitary hero who crosses the wide expanses and these magical moments, caught outside time.” – François Demachy

 

SAUVAGE EAU DE PARFUM

Shaped by noble and natural elements, Sauvage Eau de Parfum is reinvented with oriental facets.

“Its signature is already highly identifiable. It didn’t need to be exaggerated or have its composition loaded… So, step by step, I recreated it, rethinking the equilibriums that compose it,” explains François Demachy. Inspired by the potency of the magic hour, this intense and fresh scent teams its signature of Calabrian bergamot and ambroxan with unprecedented accords. Sichuan pepper and pink berries are joined by very expressive star anise and Indonesian nutmeg. Then the delicious and smooth enveloping charm of Papua New Guinean vanilla kicks in. This carefully balanced fragrance, with its smoky accents, offers a new sensorial experience. Unquestionably masculine, it evokes wide-open landscapes and the man who strides through them, an adventurer by heart with a desire for the authentic.

THE SAUVAGE CAMPAIGN

As the physical representation of Sauvage, a sensual composition with oriental facets, Johnny Depp is captured in the Joshua Tree desert lands in California. As master of all he surveys, he slips under the skin of the leader of the wolf pack, in an incarnation more authentic and wild than ever.

 

Start the conversation

This site uses Akismet to reduce spam. Learn how your comment data is processed.