DISARONNO – the world’s favourite Italian liqueur has a new look bottle, in partnership with luxury brand Roberto Cavalli. Mimicking Roberto Cavalli’s famous style which is famous throughout the world, the bottle has been dressed in a bold, vibrant and colourful style.
The design has drawn inspiration from the Robert Cavalli SS 2015 Pre Collection. Influenced by the enchanting undersea world and the most exotic safari locations, the bottle is draped in a new graphic animal print making DISARONNO the perfect gift for fashion loving travellers this winter.
Listed in key airport hubs across the Americas, Europe and the Gulf, the limited edition bottle will be supported by high visibility merchandising, and exciting in store activations. With a retail price estimated at $26USD, and its stunning, unique design giving it untold shelf presence, this new bottle is sure to fly off the shelves.
For the first time, the designer collaboration will also be available in 6 adorable 50ml mini bottles in coordinated looks for the season. These perfectly packaged 3-packs of minis (offered in two versions) are an ideal impulse purchase gift item or self-treat for travellers.
Augusto Reina, CEO of ILLVA Saronno, declared: “We are delighted to announce our partnership with Roberto Cavalli for our third Disaronno limited edition. To include Cavalli in the list of our collaborations is a real honour and a truly special moment in the history of our brand.”
“We are excited to join ILLVA Saronno in this initiative. Two of the most well-known brands of the Made in Italy getting together is always worth celebrating”, said Renato Semerari, CEO of Roberto Cavalli.
The DISARONNO ICON project is in its 3rd iteration this year, after the past partnerships with Italian fashion brands Moschino and Versace. The ICON project will continue its long-time support of the charity ‘Fashion 4 Development’, sponsored by the United Nations. DISARONNO will once again donate part of the proceeds to the development of this unique project in Africa.
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