Elizabeth Arden launches ALWAYS RED fragrance

Elizabeth Arden has announced the launch of ALWAYS RED, a floriental scent.

Composed by Perfumers Clement Gavarry and Yves Cassar, ALWAYS RED opens with a blendof blood orange, red plum and passion fruit. As the composition evolves, a textured heart of jasmine sambac, pink freesia and velvet rose petals aim to evoke femininity. The fragrance dries down to a rich, ambery base with accents of praline, mahogany woods and red amber.

The Elizabeth Arden ALWAYS RED bottle has a ombré black-to-red gradation, and a sleek, onyx-inspired cap to perfect the modern design. Available from September 16 as a 30ml EDT, 50ml EDT and 100ml EDT.

www.elizabetharden.com